The term ‘Pin Up’ came to be in the early 1940’s. It simply referred to the mass production of images of a ‘cheesecake’ girl to be mass produced and pinned up. It could be post cards, magazines, calendars, really anything. Over time though, popular culture has taken pin up and turned it into iconic art. It is fascinating to see how businesses have used it for their products, how celebrities have used it to garnish sex appeal, and how painters, pencil artists, tattoo artists, and photographers, have done their take on it and promoted their version of PIN UP.
We recently did a shoot for Lover Dovers clothing. This company is known for its kitchy aprons and sweet and classic look. We took their sweet and flirty and brought it to life in a local retro candy shop. The result was fantastic. When you look at these photos, you see a fun catalog shoot that is full of personality borderline editorial, yet the product is still the focal point.
Photos: Josh Tousey, JT Pro Imaging
Stylist: Jen Tousey, JT Pro Imaging
Hair: Pasquale Caselle
Make Up: Linda Caselle
Aprons: Lover Dovers
Location: Rocket Fizz, Sherman Oaks